This award winning scheme uses a combination of local stone and brick, sympathetically blending in with both the High Street and surrounding farm buildings. University Farm has long been part of the townscape and the year 1687 is clearly visible above the historic main doorway of the farmhouse.

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University Farm is an imaginative cluster of cottages and apartments at the southern end of the High Street, opposite the Manor House Hotel where it combines the convenience of town living with the privacy and tranquility of a small village.

Facilities include a resident scheme manager and emergency alarm system, attractive gardens and grounds and swimming pavilion. It is just a short walk to the shops.

Moreton-in-Marsh has long been a natural centre for people from the surrounding villages. The town's name derives from the Saxon, 'moorland settlement' and from being the meeting place of four shire boundaries or 'marches' as they used to be known. The old Four Shires Stone still lies outside the own on the Oxford Road. Before being properly drained in the 17th Century, the area was very damp and became known as Moreton Henmarsh, a name which has gradually been adapted over the years.

The town's history pre-dates Roman times. What is now the High Street was once a military road in ancient Britain. This then became part of the Fosse Way after the Roman invasion and has remained an important communication link ever since. Moreton was first granted its Market Charter in 1227 and a market has been held here regularly, ever since. It was once at the centre of the Cotswold wool trade and regularly exported wool to the continent.

With the decline in the wool trade, the town's location ensures that it remained the centre of local trade and traffic. Its position on the main Bath to Lincoln staging run continued to bring people through the inns and coaching houses along its High Street. In 1826 when communications improved still further, horse drawn trams to nearby Stratford-on-Avon were introduced and in 1843, it became one of the first towns to be served by a railway station.