Swn-y-Mor is situated off Conway Road within walking distance of shops and consists of 55 retirement flats completed in 1988.

The development has a house manager and 24 hour Careline. Residents benefit from a residents' lounge and communal laundry room. There is a lift to all floors and residents can reserve the guest suite for visitors. There are maintained communal gardens.

Situated to the east of Colwyn Bay which is more than three miles in length Rhos-on-Sea lies below Little Ormes Head and has long been a holiday resort. There are a good number of shops, cafes and restaurants and Eirias Park has numerous recreational facilities including swimming, bowls and tennis as wells as beautiful gardens. The hills behind the town offer splendid walks and those at Bryn-y-maen and Llanelian-yn-Rhos afford panoramic views.

Rhos-on-Sea is about four miles east of Llandudno on the North Wales coast. The main A55 which connects with the M56 at Chester and the motorway network in the rest of the country passes immediately to the south of the town on its way to Bangor. Rhyl is ten miles and Colwyn Bay two miles. Fast trains from Colwyn Bay to Chester take about three quarters of an hour.